Fokker not only conducted demonstration flights and tours of its F-28 around the world, but also demonstrated its products to potential buyers at its facilities.
Thus, on October 13, 1971, PH-ZAV (cn. 11032) made a demonstration flight from Schiphol for the Israeli company Arkia Airlines.
Fokker signed an agreement with Fairchild Hiller to market the F-28 Fellowship in the Americas. Ten were sold to the American company, of which only two were sold.
It likely ran promotional campaigns to attract potential buyers, including Aloha Airlines. Models of F-28s bearing this company's image exist.
In 1959, Aloha purchased the Fairchild F-27, and it was expected to acquire the Fellowship as a replacement or complement. However, the company had already purchased the BAC One Eleven 400 in 1966.
Among Fokker's efforts to sell the Fokker F-28 in North America was Bonanza Airlines. Models were made depicting the Fokker F-28 in that company's colors, some of which are circulating online. Bonanza Airlines never purchased F-28s. In 1965, it ordered three DC-9 Series 10s.
In February–March 1969, the Fokker F-28 Mk. 1000 PH-MOL (cn. 11003) made a promotional tour of Oceania. Among the countries visited was New Zealand, and the aircraft was observed in Hokitika on February 27, 1969, and March 1, 1969.
In early March 1969, it made a six-day visit to Wellington, where National Airways (NAC), a civilian division of the Ministry of Transport, evaluated the F-28 and, while not expressing immediate interest, considered the aircraft for possible acquisition in early 1970.
On March 4, 1969, PH-MOL (cn. 11003) was sighted at Christchurch Airport. The aircraft also visited Napier Airport.
Sources: 3rdlevelnz.blogspot.com, press photos, Hokitika Guardian
On September 27, 1972, F-28 PH-ZAV (11032) flew to Yugoslavia via Luxembourg for a demonstration flight for Jugoslovensky Aerotransport (JAT).
In September 1972, Fokker's marketing department published a brochure entitled "Fokker F-28 for JAT." It described the advantages of incorporating the Fellowship. Among other things, it detailed an alternative route network, showing JAT flights with the DC-9 Series 30, complemented by flights that the Fokker F-28 could operate more efficiently.
